An NPR story went wide today describing how American Small Brewers are chipping away at the market share enjoyed by the country's former big 3 brewers. It continues to spin the increasingly tired David v. Goliath story that champions the little guys as they struggle against the big business establishment. Is this narrative still relevant? Is it even appropriate to reduce trends in the free market to simple, two-sided box scores? If we consider, a completely different perspective, this oversimplifies to a story of punk teenagers mugging elderly billionaires to gather nickels. The David v. Goliath metaphor is breaking down, and fragmenting the culture of quality beer producers. The size mismatch is a key feature of this story. But it's getting awkward as the early leaders of the craft beer revolution grow to enjoy distribution as wide-spread as their acclaim. The brewer's association, a trade union representing small brewers...
Enjoyed simply, or thoughtfully, beer is a complete refreshment.